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IKO/orratec and woom enter into a promising partnership to revolutionize the production of premium children's bikes in Europe. More safety and quality for our children
A pioneering cooperation: IKO/corratec and woom united
IKO Sportartikel Handels GmbH, known as the parent company of the prestigious bicycle brand Corratec, has recently entered into a significant cooperation with the leading children's bicycle manufacturer woom. This partnership represents a significant step in IKO's international expansion and emphasizes its capabilities in the production of high-quality bicycles.
woom, the renowned Austrian manufacturer specializing in lightweight and child-friendly bicycles, will benefit from IKO's expertise and production capabilities. This strategic alliance promises to increase the availability of innovative and safe children's bicycles throughout Europe and strengthen the market presence of both companies.
Strategic goals and benefits of the partnership
From November 2025, the state-of-the-art production facility in Timișoara will manufacture woom bicycles, mainly for European and international markets. With this step, woom is pursuing several strategic goals: The geographical proximity to the company headquarters in Vienna should enable shorter transport routes, stabilize supply chains and improve response times to market developments.
corratec impressed not only with its engineering expertise and production quality, but also with its experience in working with international brands. This partnership is more than just a contract - it is a strategic course for the future.
Technical expertise and production capacities from IKO/corratec
IKO/corratec brings to this partnership not only its extensive engineering expertise, but also many years of experience in the production of high-quality bicycles. This expertise is complemented by state-of-the-art production methods and a strong culture of innovation.
The combination of these strengths with woom's focus on child-friendly and lightweight bicycles creates a synergy that has the potential to set new standards in the bicycle industry.
The role of the Timișoara production facility
The production facility in Timișoara plays a central role in this partnership. It makes it possible to expand production capacities and at the same time take advantage of the geographical proximity to the core markets in Europe. This leads to shorter transportation routes and more stable supply chains.
For woom, the plant in Timișoara has enormous potential, as it not only increases production capacity, but also strengthens the strategic partnership with corratec. Together, the two companies want to take production in Europe to the next level. More safety and quality for our children.
Long-term impact on the European bicycle market
This partnership has the potential to reshape the dynamics of bicycle manufacturing in Europe. By combining IKO/corratec's technical expertise and production capabilities with woom's focus on premium children's bikes, a new European production hub will be created.
This strategic investment contributes to strengthening Romania's role in the reindustrialization and green transition of Europe. In the long term, this cooperation will not only strengthen the market presence of both companies, but also drive innovation and sustainability in the bicycle industry.
